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From social and digital marketing to key art, branding, event design, and OOH—we bring creativity to every touchpoint at The Creative Collective.
Animal Planet Global Rebrand
From a static logo (designed by CGH) the in-house team created an entire brand world, re- imagining Animal Planet as a globally aligned, multi-platform brand fit for - and offering a place of calm and refuge in - the digital world.
PromaxBDA Top Rebrand 2018 (#4)
Credit: Creative Direction of Robin Garnett at WBD
Make Your World Bigger, Discovery Channel Brand Activation
A transformative re-positioning of Discovery as an experience brand for the digital age. More than a marketing campaign, the Make Your World Bigger brand promise drove levels of engagement with new and existing audiences, re-shaped commissioning, scheduling and social strategies, revitalised internal culture and re-invigorated advertising and affiliate relationships. Viewing grew 8%; Facebook fans up ten-fold to 2.5m; new brand partnerships delivered double-digit growth. Media Week named Discovery as Media Brand of the Year, ahead of Twitter and Instagram.
Media Week Media Brand of the Year; Promax Global Winner (multiple)
Credit: Creative Direction of Robin Garnett at WBD
TLC UK Rebrand
Eye-opening stories and must-tell moments - TLC simply revels in revelations.
Promax UK - Gold
Credit: Creative Direction of Robin Garnett at WBD